In a series of case studies presented by Shopatron’s Traffic & Conversion Team, we explore how subtle changes to the layout and design of certain website elements produced dramatic increases in conversions—in some cases as much as 29%.
- Klipsch Case Study: The first study in our series outlines how improvements in the way Klipsch’s free shipping promotion was displayed on their website generated a 14% increase in sales conversion.
- Folkmanis Case Study: We recently made some changes to Shopatron brand Folkmanis’s web store that produced a 13% increase in their number of sales. Can you guess what we changed?
- Mizuno Case Study: A free shipping advertisement was added to the left-hand navigation bar on every page of the Mizuno running store website. The simple addition of the graphic increased the number of sales by 27%.
Feel free to download all three case studies now.